Retail Audit – the process of complex research in retail channel, that allows to monitor and digitize product range, stock on the shelf, it’s sell-by date, merchandise display, compliance with trade matrixes, zonality, shares, prices, availability of commercial equipment, to oversee planograms separately (by article), conformity of pricetags, sales promotions, PoSm placement, work of sales and promotional staff. All gathered characteristics get digitized and tracked over time. Based on the client's objectives, information from such studies is grouped by various parameters, is analyzed, and it can be projected into separate territory or region. The main advantage of offline audit (Retail Audit) over online price monitoring (Internet Parsing) is speed, relevance, and depth of data and customer's perception of the product on the shelf in a particular store in a certain moment of time.